Why SEO Matters for Leaders

As you may already know, SEO stands for Search Engine Optimization, and for many people, it’s a full time job.

As a leader, you understand the

importance of all the

unseen work necessary to

get things moving in a visible way.

SEO is like that.

It’s one important tool in the digital landscape that takes significant time and effort to do well, happens in the shadows, and makes a big impact. SEO is about getting yourself to rank higher in search engines, so the people looking for your work can actually find it.

Why should leaders care about SEO? The truth is, most leaders are already out in their fields, doing things that make an impact in a real way. In time, and with consistency, that work will expand and reach people where they are; however, the digital world is filled with noise and it is becoming more and more critical for leaders to market themselves or their ideas well to have the impact they are hoping for. Most marketing techniques focus on ways of breaking through that noise, but SEO is about standing in your presence for those who are trying to find a business like yours. It’s the lighthouse of marketing.

The beauty about SEO is that, if done well, it is also accessible. It’s about more than paying for clicks, and is one area where the free, organic options, may actually perform better - with higher conversion rates on average. It just requires a little understanding of what Google and other search engines value and prioritize, and a whole lot of sweat equity.

Our hope at STURDY is that leaders of quality begin to understand and utilize SEO more effectively, because we believe the world is looking to them for guidance and truly needs to find them.